The bundle is back.
Disney and Warner Bros. Discovery are planning to offer their streaming services — Disney+, Hulu and Max — in a bundle mirroring the traditional cable TV package, the companies said Wednesday.
The latest iteration of the bundle, which will be available this summer, will be offered on both the ad-supported and commercial-free tiers. Pricing has yet to be disclosed, but the option will be offered at a discount, according to a person familiar with the matter.
Disney will essentially act as the distributor in this case, collecting subscription fees from subscribers and paying out Warner Bros. Discovery a percentage, the person added.
This mash up of Max, Disney+ and Hulu will give streaming subscribers access to a wide breadth of content from the cable TV bundle. It’ll include broadcast networks ABC and Fox (Fox, which doesn’t have its own entertainment streaming subscription service, licenses it content on Hulu) as well as from cable networks including TNT, TBS, CNN, Discovery Channel, Food Network, Disney Channel and more.
The offering, reminiscent of the traditional cable TV bundle that has been upended in recent years and continues to bleed customers at a fast clip, is the latest partnership between the two media giants in recent months.
Warner Bros. Discovery and Disney’s ESPN, along with Fox Corp., have also joined forces to offer a sports streaming service, which is expected to launch this fall.
Earlier on Wednesday, Fox CEO Lachlan Murdoch said on an earnings call he thought the sports streaming venture would likely be bundled with other entertainment streaming services.
Disney has been offering its streaming services — Disney+, Hulu and ESPN+ — as a bundle for sometime. ESPN+ will still coexist with the sports streaming venture, but is not included in the Warner Bros. Discovery and Disney bundle. Hulu content has also been recently integrated into the Disney+ platform, though they still require separate subscriptions.
Max costs $9.99 a month with ads, or $15.99 without. Disney+’s basic tier with ads costs $7.99 per month — or bundled with Hulu, $9.99 a month — while its premium plan is $13.99 per month, or $19.99 with Hulu. Meanwhile, Hulu on its own costs $7.99 with ads, or $17.99 ad-free.
